Case Study: MLE Fashion Show & Exhibition
HAV were chosen to provide catwalk hire, staging, lighting, audio visual & technical production services to this massive event at Manchester’s Event City exhibition centre.
After an extensive & competitive tender process, which included 3d visuals of the proposed fashion show and catwalk design & on-site meetings with our project managers, MLE selected our team to look after the technical production in the vast space that is Event City. Spanning 4 different zones which included Catwalk Show, Conference Area, Lifestyle Exhibition & Food Hall the venue was visited by over 10’000 guests over the course of the weekend.
A plethora of AV equipment hire was needed across the venue ensuring our 10 strong team of expert technicians and project managers were kept busy at all times! Services provided included AV & projection, Staging, Lighting, Audio, Camerawork, Draping & printed graphics for the catwalk area. Vision equipment, Audio, Lighting & Staging for the Conference area as well as various other AV items & on-site technical support throughout.
AV & Projection
Twin projection screens were utilised combined with high power HD projectors to display event logos, show timetables, sponsor slides and a live camera feed. Our vision department specced professional switching equipment to keep things seamless on screen.
With the catwalk in close proximity to exhibitor ‘stands’ our lighting designers’ main challenge was to create maximum atmosphere around the catwalk, without impacting on exhibitors. Our Lighting solution incorporated LED & generic fixtures to highlight the models & clothing. A secondary on stage effect lighting system was utilised comprising LED Pixels (to wash the backdrop in vivid colour for each scene) & intelligent moving heads to add atmosphere during the shows & interest to the backdrop itself. A large freestanding truss structure was specced to house the lighting as the client wanted to keep costs within budget & avoid the rigging costs associated with venues in house rigging provider.
A simple white backdrop made of up set flats was used, chosen for its’ clean/crisp appearance but also because it utilised ‘Stock’ flats allowing the client to keep the costs within budget. The nature of this ‘blank canvas’ meant programmable lighting & branding could be used to add value & create a different flavour for each show.
HAV Supplied a large sound system for the catwalk area which had to be powerful enough for exhibitor/guest anouncements to be heard across the exhibition space. The system was also used for playback of background music as well as a variety of entertainment including live music performances, bands, comedians & Djs across the weekend. Our on site sound technicians were on hand throughout the shows to playback specific music stings & playlists chosen by each designer to represent their brand.
A secondary Conference area was active throughout the weekend & featured inspirational seminars advising on a variety of business topics. HAV provided staging, lighting, sound, vision equipment & technical support throughout.